• 29th Jul '22
  • OnOutreach
  • 6 minutes read
  • Autor: OnOutreach

Is email marketing still effective in 2022?


Email marketing has been around for a long time. It has proven to be a successful communication tool in the past and will continue to be so in the future. In an age where social media has taken centre stage, it can seem that email marketing is going out of favour. However, it is not as easy to make a sale on social media as it is through email marketing. Email marketing is still very effective at creating leads and converting them into sales. 

The advantages of email marketing 


Email marketing is a great way to build relationships with your customers and grow your business. It’s inexpensive, easy to set up and customize, and it allows you to communicate directly with your customers. Email marketing messages are also more likely to have a high open-rate than other types of digital marketing. 

Low cost

The cost of email marketing is very low. It requires little or no money to set up and maintain an email marketing campaign. The cost of buying the list is quite low. Anyone who has a list of at least one thousand email addresses can start an email marketing campaign for $20-$30. This is a great advantage over other forms of marketing. 


Email marketing reach is very high when compared to other forms of marketing. Through social media, one may not be able to reach many people in a particular geographical location. In addition, it is not possible to reach people who live away from social media. However, with email marketing, it is possible to reach people regardless of their location and whether or not they are near your location.

Do you need permission?

Before starting an email marketing campaign, you must have permission from your customers to send them emails about your products and services if it is a personal email account such as Gmail. The law also requires you to include an "unsubscribe" link at the bottom of each email sent. You can do this by including a link to a page on your website that allows people to unsubscribe from your list. You can also use the "unsubscribe" wording in each email.

The UK Anti-spam law limits the sending of unsolicited promotional emails (spam) to individual subscribers, though such emails can be sent to corporate subscribers if the emails are pertinent to their work.
(please note this is not legal advice, please check your local laws for more infomation)

Do you need to be a guru?

No, you do not need to be an expert in order to use email marketing. You can create an email marketing campaign with just a few clicks of your mouse. All you have to do is copy and paste the email template provided by the service provider. 

Are there any special tools required?

The only special tool you will need is an email marketing service provider. This is a company that will give you software for creating and sending out emails such as OnOutreach.com  

The 5 types of emails that help get and retain customers. 

Promotional emails

These emails are sent to promote a new product or service, offer a special promotion that is only valid for a limited time, and/or announce a new release. 

Lead generation emails

These emails are sent to subscribers in the hopes of generating leads for your service in order to book meetings. 

Customer support emails

These emails are sent to customers who have purchased your products or services. They provide an opportunity to follow up with your customers and find out what they think of your product or service and to try find ways to help them to keep your customer around as long as possible. 

Transactional emails

These emails are sent out when the customer takes a particular action such as ordering a product or making a payment. 

Event-based emails

These emails can be triggered when a customer does an action on your website such as signing up or leaving with items in their basket, this helps retain your customers by reminding them of your website and your brand 

Who should you send your emails to? 

You should send your emails to people who are interested in your topic. You can determine who these people are by using a few different techniques. The first is content analysis. Content analysis is when you determine what the interests of your audience are based on what they’re reading. To do this, you should read articles that your audience is reading, or that may interest them. After this, you should create a list of topics that your audience is interested in. You can then write an email that’s related to one of them from the list.

When you write this article, you should make sure to include a link back to your website. The second technique is topic modelling. Topic modelling is when you take a set of documents and use a method called Latent Dirichlet Allocation to try and determine what the topics are in these documents. You can then use these topics to determine what topics your audience may be interested in. The third technique is social media analysis. Social media analysis is when you analyse social media sites such as Twitter, Facebook, Google+, and other forms to see what people are talking about and what their interests are.

The next thing you should do is segment your audience based on the topic that they’re interested in. For example, if your audience is interested in cryptocurrency, you should create a list of cryptocurrencies that you can use to create content. This can be done by creating a list of cryptocurrencies, and then writing an article that’s related to the ones on your list. You should also make sure to include links back to your website, and the cryptocurrency in the email.   


A couple of crucial tools are required to start email marketing. You will need an email list. This can be a list of customers or potential customers that you have built yourself using form or chatbots or you can use the OnOutreach contact finder to easily build a targeted email list in no time. You will also need an email marketing software provider, this is a company that will manage your email list and send your emails on your behalf with a piece of software they have created. OnOutreach also includes an email campaign system, so all of these steps can be completed using our software. Click Here to try OnOutrach for FREE for 14 days!

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