• 19th Jul '22
  • OnOutreach
  • 8 minutes read
  • Autor: OnOutreach

How to get your first 100 sales with cold emails!

Start-ups don’t have the luxury of a long sales cycle. That’s why you need to take the bull by its horns and cold email your customers and prospects. To find your first 100 customers, you’ll need to use a combination of several marketing strategies. But don’t worry, we’ve got you covered! This guide will show you how to approach your cold email campaign, what tools to use, and how to turn your prospects into happy customers.

The importance of cold emails

Cold emails are a way of contacting a business or a person that you don’t know. It is an email where the person or business you are writing to doesn’t know you and hasn’t asked to be contacted. Cold emails are often used to provide people with information on products, services, and events. You can use cold emails to promote yourself as an expert, promote your products and services, promote your events, and so much more.

Cold emails are effective because they are much less likely to receive a negative response than other forms of marketing. At OnOutreach believe that cold emails are the most effective form of direct marketing for several reasons. Firstly, you have the element of surprise on your side. Your potential customer or client will not be expecting this message in their inbox so it is more likely that they will read it. Second, there is no pressure on the customer or client to respond immediately; they can take their time and think about how they want to reply and keep coming back to your promotional piece as they please.

Getting your first 100 customers

Getting your first 100 customers is one of the biggest challenges for new businesses, and it's no wonder. It takes a lot of hard work and perseverance to make that happen. One of the best ways to get your first 100 customers is to use direct marketing. You can do this by sending cold emails to potential clients and convincing them to buy your product or service by showing them how it can resolve a problem for them, its not enough to just show your features, people need to understand what they benefit from these features. Here are some tips on how you can get your first 100 customers with cold emails.

Use a free trial period

Offer your customers a free trial period of your product or service to increase the likelihood of your potential customers signing up. This is a great way to get them to try your product or service, if they like it then you can offer them an even better deal on a regular basis. During this trial period you will be able to collect information about how the customer uses your product or service and what works for them and what doesn't. You can use this information as feedback when you build your sales pitch for the future.

Send Email Campaigns often

You can use email campaigns at most once a week to reach out to potential customers. You can do this by creating an email marketing list from people who have visited your website and filled in a form or used a chatbot or even by collecting data using the OnOutreach Company finder tool and using the domains found there to find emails with our find B2B contacts tool for specific job roles in the company or harvest every person’s email that our tools can find. The more emails you have the more people you can reach out to.

On average it takes 6 to 8 touch points with a potential customer before they will buy your product, so keeping email campaigns going regularly is important, this is because the more people see your brand the more subconscious trust, they build with it.

Build a relationship with your customers

Create a newsletter for your existing customers and send them regular updates about what is new with your company or service as well as what is going on in the industry. You will be surprised how many people will sign up to receive this and love to hear how your product or service will help them in new ways. By doing this you'll be building a relationship with your customers, and they will be more likely to buy from you again in the future or continue subscribing to your service. This means on your way to your first 100 customers you can minimise losing any you may have gained.

The importance of an email list

An email list is an important asset for anyone in business today. The size of the list and the quality of the information on it is a reflection of your organization. An email list can provide you with an audience for your products or services. It can also help you maintain communication with your clients and help you build a strong relationship with them over time and most importantly without an email list you can't run cold email campaigns. This is why we created OnOutreach so businesses can create their own email lists quickly and easily.

The importance of a landing page

What is a landing page?

A landing page is the first page users see when they visit your website. It usually contains important information about the company, its products and services, or other details about the business. This information is intended to help visitors make a purchasing decision right away or to generate interest in the business.

Keep it high quality.

If your landing page is low quality you will scare away the potential customers you have worked so hard to get there in the first place. This is why it is important to make sure that your landing page is high quality and matches the customers you are trying to reach. You can do this by adding a call-to-action button on your landing page. This will allow your visitor to know exactly what you want them to do. It can tell them if they should buy a product or service, fill out a form, or simply just leave your website. If you are sending people to a landing page that does not have a call-to-action button it could cause confusion for visitors and increase your bounce rate.

Use a copywriting strategy

In order to make your landing page as effective as possible, you will want to make sure it is fresh and up-to-date with the latest information regarding your business with effective copywriting strategies in place. If you can't afford a copywriter using an AI system like copy magic can be a cheaper solution to find out more about Copymatic Click Here.

How to write a cold email

Keep it Relevant

A cold email should be relevant and should grab the reader’s attention within the first few lines. The tone of the letter should be friendly, but not too needy. The most important part of this type of email is the call-to-action at the end, you’ve got to make sure in your email you have explained how what you a offering will solve a solution for them.

Be consistent.

If you don’t get a response, you can attempt to contact them again and continue your sales pitch. Emailing the same person too often can be seen as a form of harassment, so you should refrain from sending more than one email a week. Find out more about how far apart your campaigns should be  from our other article.

Know your target audience.

Cold emailing is a more direct approach to marketing. It can be very beneficial, but you will have to do your research and make sure you are targeting the right people. You must understand their needs and what problems they may be facing to be able to effectively connect with them.

Set up a few templates before starting

It’s usually best you set up a few email templates to be used before starting your email campaign so you're not having to try keep up with the speed of the campaign. You should always add some element of personalisation to your email, most email marketing solutions, such as our email marketing tool allows you to do this with basic paramotors provided as well as ready-made templates.


Getting your first 100 customers can be a slow and painful road but as long as you follow these tips you will get there much faster.

If you want a free trial of our email marketing and data harvesting tool, Click Here

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