How to generate leads and revenue with E-mail marketing!

Introduction

Email marketing is a hot topic. In fact, it has been around for over 20 years. That is a pretty impressive run, especially when you consider how much the internet and email marketing have changed over that time. As a result of it’s longevity, it’s also a tool that you can use to generate leads and revenue for your business. This blog will give you some inspiration for your first email newsletter, how to design it, and how to make sure it stands out from the crowd.

What is Email marketing?

Email marketing is a strategy used to promote your brand, products or services. It is a way of building and maintaining relationships with customers or potential customers. This can be done through email messages sent to prospects or existing customers. It enables marketers to communicate with their audience and build strong relationships. Email marketing is one of the most cost-effective ways of marketing on the internet.

How to optimize email marketing?

In order to optimize your email marketing, you need to have a clear and strong call-to-action. A powerful call-to-action can help you to build trust with your readers and increase your sales. You can also make use of images in your emails. Images help you to engage with readers and increase the chance that they will click on the links in your email. You can also integrate social media buttons and links in your email newsletter so that readers can share it with their friends.

There are a lot of tools that you can use to help you to design, send and track your email campaigns. Such as OnOutreach for email sequencing campaigns or ECN Digital Solutions Email Marketing tool for regular campaigns which is cheaper but not as effective due to a higher rate of landing in the spam box. Click here to learn more about bulk email marketing.

You also need to choose a topic for your emails. Your topic should be related to your business and should be something that would interest your audience. It could be an article, a blog post, a tip, an infographic or information on a product they may need. Just make sure that you have the relevant information for your readers so you don't lose credibility.

How to write an Email campaign?

If you want to create an email campaign that will get you the results you need, you’ll need to make sure it looks professional and well written. The content of your email is also important. The first step of planning an email campaign is deciding what you want your subject line to say. You’ll want to make sure it attracts attention and gets people to open the email. The next step is to create the body of your email. If you offer a coupon or special promotion, you may want to include it here. If you’re asking customers for feedback or a favour, this is a good place to do it. Finally, write a brief closing sentence that includes your business name and contact information with a call to action.

When it comes to email marketing best practices, there are some practices that are pretty standard across the board. This includes things like giving your customers the opportunity to opt-out of future messages, using bullet points to break up the text of your message, limiting your email campaigns to a set number of messages per day and making sure that you are sending email campaigns at a time that is most convenient for your audience.

Creating an email list

An email list is important for anyone in business today. The size of the list and the quality of the information on your list is a reflection of your organisation, good or bad. An email list can provide you with an audience for your products or services. It can also help you maintain communication with your clients and help you build a strong relationship with them over time, most importantly without an email list you can't run cold email campaigns. This is why we created OnOutreach so businesses can create their own email lists quickly and easily.

To Learn more ways to build an Email List we recommend watching this Youtube video by our CEO on 5 different ways to build your email list. Click here to watch.

The importance of Follow-up Emails

The process of campaign follow-up is an important part of creating and maintaining a successful marketing campaign. As a marketer, you want to be sure that you continue to build relationships with your current audience, while also introducing your brand to new customers. This can be accomplished through the use of email campaigns that not only follow up on initial contact, but also prompt further engagement with your brand.

On average it takes 7 touch points before someone builds subconscious trust with your brand so its critical you stay consistent, especially with cold emails.

Tracking Emails sent.

In order to create and execute an effective email campaign, you’ll need to track your statistics. This includes tracking the number of emails you’ve sent, the number of people that opened the email, and the number of people that clicked on links in your email. Tracking these statistics can help you identify what works and what doesn’t in your email campaign.

When you use email marketing software this will all be done for you, however, it's up to you to read the data, analyse it and adjust your campaigns accordingly.

How to measure ROI of Email Marketing?

There are many benefits to using email marketing, but one of the most important is the ability to track your Return on Investment (ROI). To do this, you’ll need to track a few different metrics. You’ll need to know the number of emails you sent, the total number of views, and the number of clicks.

These can all be easily tracked with a simple email marketing program but most won't be able to track how many customers actually convert so using these numbers and comparing the sign-ups to your CRM data you can figure out how many sales are a direct result of your email marketing.

However, if you use OnOutreach you can embed a custom piece of javascript we generate for you so you can track exactly who converted into a sale directly from your email campaign and you can even see which email leads them to convert.

Conclusion

As long as you stay consistent and follow the advice given in this article there is no reason you can't increase your revenue and customers using email marketing. If you want to learn how to your first 100 sales with cold emails, Based on our experience at OnOutreach then Click here.

Don't Forget to Try OnOutreach yourself for FREE for 14 Days - No Credit Card Required!